We are a labor of love.

Let’s work together.

Strategize.

When a client brings us an idea for a project, we collaborate with them to present a creative strategy to achieve their vision. We work with them to highlight unique real-life stories that speak to the objectives of their campaign, organizational goals, or mission.

Create & Collaborate.

We collaborate with award winning creators, who have a keen understanding of what it takes to make a story come to life on screen. Our passion for outdoor exploration allows us to travel to remote locations with the right gear and workflow to get the content our clients need. Our approach from start to finish is to honor stories and subjects above all else.

Edit & Distribute.

Crafting an impactful story can sometimes feel like a puzzle. Our team of editors, sound designers, composers, colorists, and motion graphic artists are ready to take on the complexity of each project in post production. We then partner with our clients to ensure the content we create together is seen by the widest audience possible. Our work has screened in festivals around the globe and has been featured in major publications, leading to millions of views and impressions.

Our Partners

Our Founders

Palmer Morse

Co-Founder (he/him)
Palmer is an award-winning filmmaker rooted in activism who focuses on using the devices at hand in our visual and media culture that can drive our society to make change. His short films have been show around the world, winning both awards and high praise. A Swiss Army knife of knowledge and skills, you'll often hear him planning his next shoot as often as you'll find him on set holding a camera or sitting in the editing room. Interested in stories of humans, our planet, and the interactions of the two, Palmer often works with organizations, non-profits, and brands in honing in on their mission in a visual format. He currently lives in Oakland, CA on the ancestral lands of the Ohlone Peoples.
palmer@sprucetone.com
Matt Mikkelsen

Co-Founder (he/him)
Matt is a sound recordist, audio engineer, and documentary filmmaker based in Duluth, Minnesota. He has worked as a sound designer, director, and producer on several award winning documentaries, but has also devoted much of his professional career to observing, recording, researching, and preserving natural soundscapes. His clients include Skywalker Sound, Emergence Magazine, Apple, and Amazon, and his work has been featured on NPR’s All Things Considered, New York Times Op-Docs, National Geographic, and CBS Mornings. Matt is the Co-Founder of Spruce Tone and also serves as the Executive Director of Wilderness Quiet Parks for Quiet Parks International.